People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

A) Brand profile.
B) Derivative branded content.
C) Brand engagement.
D) Friendvertising.
E) Participatory advertising.

Participatory Advertising

Advertising strategies that involve the audience in the creation or promotion of the marketing message, fostering engagement.

Brand Engagement

The process of building a relationship between a brand and its consumers through interactive and engaging marketing strategies to foster loyalty.

Friendvertising

Friendvertising is a marketing strategy that leverages online social connections and friend networks to promote products, services, or content, tapping into the trust and influence existing within these networks.