When responding to rumors and countering negative information in a social media environment,a company should NOT

A) engage customers early and often.
B) monitor online conversations.
C) rely on its reputation to protect it.
D) respond appropriately and professionally.

Social Media Environment

The digital landscape made up of various social media platforms where users interact, share content, and communicate.

Online Conversations

Interactions that occur between individuals or groups over the internet through various platforms such as social media, forums, or chat rooms.

Negative Information

Data or facts that portray an unfavorable or adverse situation, condition, or characteristic.