Asked by Tyrin Davis on Jul 01, 2024
Verified
Which of the following are benefits of branding to firms?
A) Improved return on investment
B) Improved sales leads
C) Improved likelihood of innovation success
D) All of these
Innovation Success
The achievement of desired outcomes and impacts from new ideas, products, or processes, measured by criteria such as adoption, profitability, and market penetration.
Return on Investment
calculates the financial return on a particular investment relative to its cost, to evaluate its efficiency.
- Perceive the significance of branding for different stakeholders across a firm.
Verified Answer
HB
Hannah BehailuJul 03, 2024
Final Answer :
D
Explanation :
Branding benefits firms by improving return on investment through recognition and loyalty, enhancing sales leads by establishing a clear market presence, and increasing the likelihood of innovation success as strong brands often have more customer trust and openness to new products.
Learning Objectives
- Perceive the significance of branding for different stakeholders across a firm.