Asked by Morgan Young on Jun 09, 2024

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What is the goal of employer branding?

A) To promote a clear and consistent image of the positive and distinctive features of an organization as a good corporate citizen
B) To promote a clear and consistent image of the positive and distinctive features of an organization as an employer
C) To promote a clear and consistent image of the positive and distinctive features of an organization as a member of the community
D) To promote a clear and consistent image of the positive and distinctive features of an organization to its customers
E) To promote a clear and consistent image of the positive and distinctive features of an organization's products and services

Employer Branding

Promoting a clear and consistent image of the positive and distinctive features of an organization as an employer.

Corporate Citizen

The concept that a company operates morally, ethically, and with sensitivity towards social, cultural, economic, and environmental issues.

Distinctive Features

Unique characteristics or attributes that distinguish one object, person, concept, or phenomenon from others.

  • Comprehend the purpose and strategic relevance of employer branding.
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ZK
Zybrea KnightJun 13, 2024
Final Answer :
B
Explanation :
The goal of employer branding is to promote a clear and consistent image of the positive and distinctive features of an organization as an employer, to attract and retain the right talent.