Asked by Sierra Summers on Apr 26, 2024
Verified
Which marketing activity is most directly served by the promotion element of the marketing mix?
A) communicating value
B) creating value
C) capturing value
D) delivering value
E) producing value
Promotion Element
Components of marketing that aim to inform, persuade, or remind consumers about a product or brand, including advertising, sales promotion, and public relations.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly referred to as the Four Ps: product, price, place, and promotion.
- Identify and use the foundational four Ps of a marketing approach: product, price, placement, and promotional efforts.
Verified Answer
BS
Blessed Smith
Apr 28, 2024
Final Answer :
A
Explanation :
The promotion element of the marketing mix is designed to communicate the value of the product or service being offered. This includes advertising, personal selling, public relations, and sales promotion. The goal is to raise awareness, generate interest, and persuade potential customers to buy the product or service.
Learning Objectives
- Identify and use the foundational four Ps of a marketing approach: product, price, placement, and promotional efforts.