Asked by jessica tudosa on Jun 08, 2024
Verified
JeMarcus is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. JeMarcus has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does JeMarcus still need to work on?
A) place
B) product
C) price
D) promotion
E) planning
Marketing Mix
A blend of product, price, place (distribution), and promotion strategies used by a company to market its products or services effectively.
Sporting Apparel
Clothing designed specifically for sports participation, including items such as jerseys, shorts, and athletic shoes.
- Pinpoint and execute the four critical aspects of the marketing mix: product, price, place, and promotion.
Verified Answer
SJ
Suzette Jones
Jun 08, 2024
Final Answer :
A
Explanation :
JeMarcus has already purchased the products and signed a deal for the volume he will sell monthly. He has also researched his competition, talked to some customers, and decided on prices he will charge. He has developed a plan for promoting his business. However, there is no mention of where he will sell his products. Therefore, he still needs to work on the "place" element of the marketing mix, which refers to the distribution channels and locations where the products will be sold.
Learning Objectives
- Pinpoint and execute the four critical aspects of the marketing mix: product, price, place, and promotion.
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