The four Ps of the marketing mix are product, promotion, planning, and place.

Four Ps

A marketing model that identifies and optimizes the four key elements of marketing: Product, Price, Place, and Promotion.

Planning

The process of setting objectives, outlining strategies, and developing actions to achieve goals.

Gain an understanding of the constituents of the marketing mix (4 Ps) and their impact on marketing tactical planning.

Verified Answer

Omnyi OjekeJul 14, 2024

Final Answer :

False

Explanation :

The four Ps of the marketing mix are product, promotion, price, and place.

Learning Objectives

Gain an understanding of the constituents of the marketing mix (4 Ps) and their impact on marketing tactical planning.