Asked by salvador borja on May 31, 2024
Verified
The first step in writing a sales message is to:
A) choose the appropriate medium of transmission.
B) make a careful study of the product or service.
C) choose the most persuasive channel for the message.
D) determine the central appeal for the message.
E) determine the makeup of the mailing.
Central Appeal
The main persuasive argument or attraction in a message or advertising that captures the audience's interest.
Medium Of Transmission
The channel or method through which information is conveyed from sender to receiver.
- Master the essential elements of developing convincing communications in business and sales contexts.
- Recognize the importance of choosing the appropriate medium and structure for sales messages.
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
B
Explanation :
Before crafting a sales message, it is important to have a thorough understanding of the product or service being sold. This includes its features, benefits, target audience, and competition. Without this knowledge, it would be difficult to create an effective and persuasive message.
Learning Objectives
- Master the essential elements of developing convincing communications in business and sales contexts.
- Recognize the importance of choosing the appropriate medium and structure for sales messages.
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