Asked by Darrious Gaines on Jun 17, 2024
Verified
The Melbourne Metro used social community,social publishing and social entertainment to target young people between the ages of 14 and 20 in its safety campaign where the video Dumb Ways to Die went viral.Which of the following is this an example of ?
A) Marketing mix.
B) Social media mix.
C) SWOT analysis.
D) Stunt.
E) Creative brief.
Social Entertainment
Forms of entertainment that incorporate social interaction or are experienced in social contexts, often facilitated by digital platforms.
Social Publishing
The process of distributing content through social media platforms, often for marketing, community building, or information sharing purposes.
Social Community
A group of individuals who interact through specific social media platforms or online forums, sharing common interests, goals, or activities, fostering a sense of online community.
- Recognize how social media can be strategically used in marketing campaigns.
Verified Answer
CS
Chris SnitkaJun 20, 2024
Final Answer :
B
Explanation :
This is an example of a social media mix, where the campaign used platforms such as social community, social publishing, and social entertainment to reach and engage with the target audience.
Learning Objectives
- Recognize how social media can be strategically used in marketing campaigns.