When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.

A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) geographic

The branch manager is using loyalty segmentation to retain Ron as a customer by identifying him as a valued, long-time customer and providing personalized service to maintain his loyalty. Benefit segmentation is based on identifying the specific benefits that customers seek from a product or service, geodemographic segmentation is based on geographic and demographic factors, psychographic segmentation is based on personality traits and behaviors, and geographic segmentation is based on geographical factors.