Customers at Brent Hill Salons are rewarded with a free haircut after purchasing ten haircuts. This is an example of

A) geographic segmentation.
B) education segmentation.
C) lifestyle segmentation.
D) convenience segmentation.
E) loyalty segmentation.

Loyalty Segmentation

Strategy of investing in loyalty initiatives to retain the firm’s most profitable customers.

Geographic Segmentation

The practice of dividing a target market into segments based on geographic boundaries such as cities, states, or countries.

Education Segmentation

This process involves dividing the education market into distinct groups of learners with similar needs or characteristics for the purpose of providing tailored educational solutions.