Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as

A) rebate programs.
B) allowances.
C) premium programs.
D) contests.
E) loyalty programs.

Loyalty Programs

Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company.

Sales Promotions

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through offers or incentives.

Consumers

Individuals or households that purchase goods and services for personal use.