When Colleen selects a case of 7-Up for her party, she is attracted by the holiday-themed box featuring green and white bells. What Colleen is seeing is referred to as the secondary package.

Secondary Package

The wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners; can contain additional product information that may not be available on the primary package.

Holiday-themed

Products, promotions, or events designed around holiday occasions to capitalize on the festive spirit and increase customer engagement or sales.