Tiffany is well-known as a luxury brand of jewelry. The iconic Tiffany blue box, along with its blue jewelry bag, has been used for over 100 years. By communicating class and sophistication, Tiffany's packaging is an example of how packaging

A) can mislead a customer.
B) promotes a brand's image.
C) contributes to low brand equity.
D) takes away from a brand's image.
E) can take the place of advertising.

Luxury Brand

A brand characterized by its perceived high quality, exclusivity, and high price, often associated with prestige and status.

Tiffany Blue

A specific shade of light blue associated with the luxury jewelry brand Tiffany & Co., symbolizing elegance and exclusivity.

Packaging

The design and development of protective and aesthetic containers or wrappers for products, which can also serve marketing, informational, and convenience functions.