Asked by Adrian Barrera on Jul 14, 2024
Verified
As a marketing tool, packaging
A) is not something that marketers are involved with.
B) gives a product a chance to stand out among all the other choices on a store shelf.
C) is not very important for communicating to the consumer.
D) does little to help promote and reinforce brand image.
E) is only crucial to a few products, since most products are heavily promoted in other ways.
Packaging
The process of designing and producing the container or wrapper for a product.
Store Shelf
A physical platform in a retail environment where products are displayed for sale, influencing purchasing decisions through placement and organization.
Promote
To actively endorse or encourage the popularity, sale, or acceptance of something.
- Appreciate the criticality of packaging within the context of marketing and brand identity.
Verified Answer
JN
James NdubuezeJul 17, 2024
Final Answer :
B
Explanation :
Packaging serves as a critical marketing tool by making a product more visible and attractive on the shelf, helping it to stand out from competitors, thereby influencing consumer choice and reinforcing brand identity.
Learning Objectives
- Appreciate the criticality of packaging within the context of marketing and brand identity.
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