Creating goodwill rather than making immediate sales is known as ______.

A) foolish advertising
B) goodwill advertising
C) institutional advertising
D) reverse psychology advertising

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.

Goodwill Advertising

A marketing effort aimed at promoting the positive image or social responsibility of a company, enhancing its public goodwill rather than directly selling products or services.

Immediate Sales

Immediate sales refer to transactions that occur on the spot without any delay, often involving cash or direct payments.