Abe's Advertising Company is currently working on a TV ad campaign which includes a classic song to position the product. Advertisers hope that the music will bring about a sense of nostalgia among potential customers. Which advertising strategy is Abe's using?

A) testimonial
B) humor
C) comparative message
D) slice-of-life message

Classic Song

A timeless, enduring piece of music that has been widely accepted and is remembered beyond the era of its creation.

Nostalgia

A sentimental or wistful affection for the past, often for a period or place with happy personal associations.

Advertising Strategy

The plan by which a company intends to promote its products or services to reach a targeted audience and create demand.