Asked by Victoria Overbey on Jun 05, 2024
Verified
What type of persuasive message is designed to convince business audiences to purchase products and services?
A) Spider webs
B) Anecdotes
C) Persuasive business messages
D) Continuous operations messages
E) Marketing and sales messages
Persuasive Business Messages
Communications designed to convince or influence an audience in a business context, often aiming to promote a product, service, or idea.
Purchase Products
The act of buying goods or services, often as a consumer activity that supports businesses and economies.
- Understand how business messages utilize persuasive techniques to influence purchase decisions.
Verified Answer
ZK
Zybrea KnightJun 06, 2024
Final Answer :
E
Explanation :
Marketing and sales messages are designed specifically to convince business audiences to purchase products and services. They employ various techniques such as highlighting the benefits and features of the product/service, offering discounts or promotions, and emphasizing the need for the product/service in the business context. Spider webs and anecdotes are not types of persuasive messages, while persuasive business messages and continuous operations messages may be more general in nature and not specifically focused on promoting products/services.
Learning Objectives
- Understand how business messages utilize persuasive techniques to influence purchase decisions.