The Stinky Cheese Company is opening a new plant and needs to hire several hundred new employees.Unfortunately, it is having a very difficult time attracting and recruiting new employees due to the false perception that it is a smelly place to work.You have been hired as a consultant to help them with employer branding.What will you tell them about employer branding in terms of what it is, what kind of factors it conveys, and how best to convey it?

You should tell them that the goal of employer branding is to promote a clear and consistent image of the positive and distinctive features of an organization as an employer and that branding is first and foremost used to attract and recruit new employees.It can also be effective in retaining existing employees by reinforcing their commitment to the organization.Branding is meant to convey the values of the organization and emphasize why it is an attractive place to work.Effective branding conveys both tangible and more symbolic aspects of the employment experience.Tangible factors might include pay, location, responsibilities, learning opportunities, status as a startup, or a wide variety of perks.Symbolic factors might stress an employer's prestige, innovation, informal culture, or social responsibility to the community or environment.Although conventional print recruiting advertisements can be used, there is consensus that richer communication media are more appropriate to convey employer branding.Well-tailored organization websites have been the tool of choice, but social media presence on platforms such as Facebook, Glassdoor, and LinkedIn have become increasingly important.