Asked by Kathryn Turner on Jun 05, 2024
Verified
What is problem recognition?
Problem Recognition
The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.
- Comprehend the critical role and methodology of problem identification in making consumer choices.
Verified Answer
ZK
Zybrea KnightJun 05, 2024
Final Answer :
Problem recognition occurs when we experience a significant difference between our current state of affairs and some state we desire. We realize that to get from here to there we need to solve a problem, which may be small or large, simple or complex. A person who unexpectedly runs out of gas on the highway has a problem, as does the person who becomes dissatisfied with the image of his car, even though there is nothing mechanically wrong with it.
Learning Objectives
- Comprehend the critical role and methodology of problem identification in making consumer choices.
Related questions
________ Occurs Whenever the Consumer Sees a Significant Difference Between ...
Annette Has a Goal of Decreasing the Number of Burns ...
Situational Factors Can Influence Consumers' Decision-Making Processes; for Example, the ...
According to Maslow, Savings Accounts and Insurance Policies Are Means ...
Max Is Exploring the Internet for Golf Courses ...