Asked by Keanna Ayala on Jun 20, 2024
Verified
________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A) Information search
B) Evaluation of alternatives
C) Evaluation of the evoked set
D) Problem recognition
Problem Recognition
is the initial stage in the consumer decision process where a consumer identifies a need or problem that requires satisfaction or solution.
- Examine the process by which problem identification leads to consumer research and affects decision-making.
Verified Answer
FP
Fatima PerezJun 20, 2024
Final Answer :
D
Explanation :
Problem recognition occurs when a consumer identifies a significant difference between their current state and a desired or ideal state. This recognition is the first step in the decision-making process, prompting the consumer to seek solutions or ways to address the discrepancy.
Learning Objectives
- Examine the process by which problem identification leads to consumer research and affects decision-making.