Asked by Jonathan Ghansiam on Apr 25, 2024
Situational factors can influence consumers' decision-making processes; for example, the way we feel at a specific point in time affects what we feel like buying or doing.
Situational Factors
External factors, such as time and environment, that can influence a person's behavior and decisions in a particular context.
Decision-Making Processes
The cognitive and psychological mechanisms by which individuals or groups select among different options based on values and preferences.
Specific Point
A distinct and precise location or idea.
- Understand the critical role of situational influences on consumer choices.
Learning Objectives
- Understand the critical role of situational influences on consumer choices.