Asked by Vukosi Ellon on May 18, 2024
Verified
What is bait and switch advertising?
A) It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition.
B) It involves offering customers bait in the form of money-back guarantees and offers to exchange the product if customers are not satisfied.
C) It involves using unsubstantiated claims and false customer testimonials to sell a product.
D) It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product.
Bait and Switch Advertising
A deceptive marketing practice where customers are lured by an advertisement for a product at a low price, only to be steered towards a more expensive item.
- Distinguish between misleading and allowable advertising statements.
Verified Answer
AW
Aleea WashingtonMay 23, 2024
Final Answer :
D
Explanation :
Bait and switch advertising involves attracting buyers with an advertised product that the seller does not intend to sell, and then attempting to sell them another product.
Learning Objectives
- Distinguish between misleading and allowable advertising statements.
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