Asked by Vukosi Ellon on May 18, 2024

verifed

Verified

What is bait and switch advertising?

A) It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition.
B) It involves offering customers bait in the form of money-back guarantees and offers to exchange the product if customers are not satisfied.
C) It involves using unsubstantiated claims and false customer testimonials to sell a product.
D) It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product.

Bait and Switch Advertising

A deceptive marketing practice where customers are lured by an advertisement for a product at a low price, only to be steered towards a more expensive item.

  • Distinguish between misleading and allowable advertising statements.
verifed

Verified Answer

AW
Aleea WashingtonMay 23, 2024
Final Answer :
D
Explanation :
Bait and switch advertising involves attracting buyers with an advertised product that the seller does not intend to sell, and then attempting to sell them another product.