Asked by Miquan Patton-Martin on Apr 25, 2024
Paul's Puppy toys advertises dog bones for $1. When customers arrive to buy, employees warn the buyers that the $1 bones can sometimes make dogs sick and offer the buyers $5 bones instead. The advertisement offering the $1 bones is an example of:
A) Click-and-install
B) Bait-and-switch
C) Bait-and-click
D) Deceptive-click
E) Click-to-deceit
Bait-and-Switch
A deceptive marketing strategy where a seller promotes a product at a low price to attract customers but then reveals that the advertised product is unavailable and tries to sell a more expensive item instead.
- Identify the elements and examples of deceptive claims in advertising.
Learning Objectives
- Identify the elements and examples of deceptive claims in advertising.
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