Explain the difference between express and implied deceptive advertising.

Obvious,or "express," claims must be truthful as to the product's qualities and appearance.Suggested,or "implied," claims are misleading messages that may be true on their surface but lead reasonable consumers to believe something untrue about the product.For example some ads are literally true but deceptive because of what they don't say,and reasonable consumers make assumptions based on what the ads omit.