________ is a process of measuring, managing, and analyzing market performance in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.
A)Marketing analytics
B)Marketing communication
C)Consumer behavior
D)Data collection
E)Data analysis

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.

Market Performance

A measure of the outcomes and results achieved by a company or product in a market context, often evaluated through sales, market share, or growth rates.