What does the traditional approach to balancing relevance and consistency advise?

A) Stay on brand at all times, change is dangerous
B) Keep your tactics consistent and your position relevant
C) Keep your position consistent and your tactics relevant
D) Change whenever you need to

Balancing Relevance

The strategy of ensuring a brand or product remains pertinent and appealing to its target audience while adapting to market changes and trends.

Consistency

The characteristic of maintaining uniformity and reliability in actions, values, methods, measures, principles, expectations, and outcomes over time.

Traditional Approach

A conventional method or strategy that has been historically used, often based on established practices, values, or techniques.