To keep brands relevant, brand managers have to pay attention to three levels of change. The emergence of political populism is an example of what level?

A) Macro
B) Meso
C) Micro
D) None of these

Political Populism

A political approach that strives to appeal to ordinary people who feel their concerns are disregarded by established elite groups.

Levels of Change

Refers to the depth and breadth of transformation within an organization, ranging from superficial adjustments to deep structural changes affecting its core.

Macro

Pertaining to the large-scale or overall view of something, often used to describe broad trends or total system analysis.