Asked by cemsid miroglu on Jun 19, 2024
Verified
What assumption does the stimulus-response presentation format make?
Stimulus-Response
A concept in psychology and marketing where a stimulus (marketing message) leads to a response (consumer action or behavior).
Presentation Format
A method or style in which information is organized and presented, often used in business, academic, or professional settings to effectively communicate ideas.
- Acquire knowledge about the various types of sales presentation formats and their differences.
Verified Answer
SA
SHUNMUGA ASHOK RJun 26, 2024
Final Answer :
The stimulus-response presentation format assumes that given the appropriate stimulus by a salesperson, the prospect will buy. The salesperson tries one appeal after another, hoping to "hit the right button."
Learning Objectives
- Acquire knowledge about the various types of sales presentation formats and their differences.
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