What are measures of age, gender, race, income, and geography called?

A) marketing targets
B) personal attributes
C) behavioral measures
D) demographic variables

Demographic Variables

Characteristics of populations, such as age, race, gender, income, and education, used in research and marketing to segment and analyze populations.

Age

A demographic factor referring to the length of time that an individual or entity has been alive or in existence, often considered in marketing, social studies, and human resource management.

Income

The monetary payment received for goods or services, or from other sources, as rents or investments.