Asked by Carissa Gulli on Jul 16, 2024
Verified
When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering
A) regional culture.
B) consumer culture.
C) geographic culture.
D) country culture.
E) marketing culture.
Target Market
A specific group of consumers identified as the intended recipients of a company's marketing efforts, characterized by shared demographics or interests.
Consumer Culture
A social and economic order that encourages the acquisition of goods and services in ever-increasing amounts, highlighting the relationship between consumer practices and societal values.
Regional Culture
The shared customs, beliefs, arts, and historical heritage of a specific geographical area, influencing the lifestyle and behavior of its inhabitants.
- Study how demographic factors, cultural values, and social trends play a role in determining marketing strategies.
- Appreciate the significance of cultural sensitivity in marketing communications across various global locations.
Verified Answer
Learning Objectives
- Study how demographic factors, cultural values, and social trends play a role in determining marketing strategies.
- Appreciate the significance of cultural sensitivity in marketing communications across various global locations.
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