Asked by Carissa Gulli on Jul 16, 2024

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When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering

A) regional culture.
B) consumer culture.
C) geographic culture.
D) country culture.
E) marketing culture.

Target Market

A specific group of consumers identified as the intended recipients of a company's marketing efforts, characterized by shared demographics or interests.

Consumer Culture

A social and economic order that encourages the acquisition of goods and services in ever-increasing amounts, highlighting the relationship between consumer practices and societal values.

Regional Culture

The shared customs, beliefs, arts, and historical heritage of a specific geographical area, influencing the lifestyle and behavior of its inhabitants.

  • Study how demographic factors, cultural values, and social trends play a role in determining marketing strategies.
  • Appreciate the significance of cultural sensitivity in marketing communications across various global locations.
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Quyên Nguy?nJul 20, 2024
Final Answer :
D
Explanation :
The company is considering country culture, which refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a country or region. By changing only the language in the advertisement, the company is assuming that the same images and copy will appeal to the target market in all countries, which may not be the case due to cultural differences. Therefore, it is important for companies to consider country culture when developing marketing strategies for different markets.