Asked by Steph Dutting on Apr 28, 2024
Verified
The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.
Macroenvironmental Factors
Aspects of the external environment that affect a company’s business, such as the culture, demographics, social trends, technological advances, economic situation, and political/regulatory environment.
Corporate Partners
Businesses or organizations that engage in a collaborative relationship to achieve common goals, share resources, or enhance each other's brands.
- Comprehend the significance of macroenvironmental factors in shaping marketing strategies.
Verified Answer
May 03, 2024
Learning Objectives
- Comprehend the significance of macroenvironmental factors in shaping marketing strategies.
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