Weber argued that the rational and logical idea of bureaucracy was superior to building the firm based on charisma or cultural tradition.

Rational

Based on logic or reason; characterized by the ability to think clearly, logically, and analytically.

Charisma

Provides vision and a sense of mission, and it instills pride along with follower respect and trust.

Cultural Tradition

The inherited and shared ways of living, which include beliefs, practices, and artifacts, carried from one generation to the next.