Anna decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems. Anna is pursuing a ________ growth strategy.

A) segment development
B) market development
C) market penetration
D) diversification
E) product development

Market Penetration

A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.

Growth Strategy

Plans developed by an organization to increase its size, revenue, market share, or competitive position.

Security Systems

Systems designed to detect intrusion or unauthorized entry, protect against theft or property damage, and ensure personal safety. These can include alarms, cameras, and monitoring services.