Vaughn told the sales rep he wasn't buying his product because it cost too much. In terms of the personal selling process, this is called a(n)

A) excuse.
B) ruse.
C) reservation.
D) rebuttal.
E) rebuff.

Personal Selling Process

A direct method of selling where a salesperson personally presents products or services to potential customers with the aim of making a sale.

Reservation

The act of booking or securing a service or space in advance, such as a hotel room, a table at a restaurant, or a ticket for an event.