Describe the three common techniques for overcoming objections.

Common techniques of overcoming objections include:Acknowledging the objection: "Yes, our prices are higher because our product is better." The objection allows the salesperson an additional opportunity to stress the benefits of the product. For example, consumers are willing to pay higher prices provided they've been given a clear reason (higher quality, better safety, more efficient)for spending more.Postponing: "We'll discuss the delivery option in a few minutes, but first let me ask about your needs in this area …" Salespeople should postpone addressing objections if the full context of an appropriate answer has not been developed. This strategy works best if the salesperson plans to address an objection shortly. Postponing for too long will frustrate customers and reduce their level of trust.Denial: "That is not accurate. Here's what is the situation actually is …" If a customer mentions something that is completely false, the salesperson should strongly deny the point, but only in a way that is not offensive or insulting to the customer.