Asked by Charisma Bennett on Jun 08, 2024
Verified
Value-oriented marketers constantly measure
A) promotional effectiveness against ethical advertising standards.
B) the problem of price maximization against cost-efficiency.
C) perceived customer benefits against the costs of their offerings.
D) the desire to achieve against the need for a stable source of supply.
E) the goal of efficiency against the price charged by competitors.
Value-oriented Marketers
Marketers who focus on delivering not only high-quality products but also added value to satisfy customer needs and build loyalty.
Perceived Customer Benefits
The advantages or value that consumers believe they gain from purchasing and using a product or service.
- Comprehend the role of value creation and cocreation in modern marketing strategies.
- Understand the significance of pricing strategies in the context of value to both the customer and the firm.
Verified Answer
PS
Paramveer SinghJun 13, 2024
Final Answer :
C
Explanation :
Value-oriented marketers measure perceived customer benefits against the costs of their offerings in order to ensure that they are providing customers with the best value for their money. This helps them to stay competitive and meet the needs of their target market.
Learning Objectives
- Comprehend the role of value creation and cocreation in modern marketing strategies.
- Understand the significance of pricing strategies in the context of value to both the customer and the firm.