Value cocreation refers to

A) outsourcing component parts for production processes.
B) using multiple media sources in a promotional campaign.
C) customers acting as collaborators on a product.
D) relying on fewer products to create a profit.
E) the lifelong relationship between customer and company.

Value Cocreation

A business strategy that emphasizes the collaboration between companies and customers to produce mutual value.

Production Processes

The methods and sequences of operations used by manufacturers to produce goods, involving material selection, fabrication, and assembly.

Promotional Campaign

An organized course of action to promote a product, service, or event to increase awareness, sales, or engagement among target audiences.