Unlike traditional media,social media gives PR professionals 24 / 7 direct access to ______.

A) publishers
B) gatekeepers
C) target audiences
D) client databases

Social media allows PR professionals to connect directly with their target audiences at any time of day, without having to go through intermediaries such as publishers or gatekeepers. They can monitor and respond to comments, engage in conversations, and share content in real time, allowing for immediate feedback and a more personalized approach to communication. While social media may also provide access to client databases, this is not the primary benefit for PR professionals.