The Pillsbury Bake-Off contest currently requires entrants to submit their recipes via an online form at the company website.What is one way Pillsbury could use YouTube to easily increase consumer interaction for the contest?

A) Announce the contest on Facebook with multiple,animated posts.
B) Require entrants to upload one how-to recipe for subscriber voting.
C) Launch a multi-platform,two-month long contest with weekly entries.
D) Exploit Snapchat's expiring content feature share the contest rules once per week.

Question

Frank Morgan · Accepted Answer

Final Answer : B, Explanation :  Requiring entrants to upload a how-to recipe for subscriber voting on YouTube would increase consumer interaction for the contest. This would encourage entrants to not only submit their recipe, but also create a video tutorial on how to make their dish, which would be easily shareable on social media and viewed by a wider audience. The voting system would also engage subscribers and encourage them to interact with the brand and contest.

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