Asked by Tyasia Lynah on May 01, 2024

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U.S. based global marketers have often found that

A) anything goes when advertising outside the United States.
B) European advertising regulations are more restrictive than those in the United States.
C) children in other countries are less influenced by advertising.
D) self-regulatory groups are especially demanding of U.S. advertisers.
E) outside the United States, standards are subject to UN approval.

European Advertising Regulations

European Advertising Regulations are the legal standards and guidelines governing advertising practices within European countries, aiming to ensure truthfulness, fairness, and consumer protection.

Self-Regulatory Groups

Organizations that create and enforce industry standards to protect consumer interests and promote fair competition.

Global Marketers

Businesses or individuals that strategize and apply marketing principles across multiple countries, considering global market dynamics and cultural differences.

  • Understand the complexities of international advertising regulations.
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Zybrea KnightMay 08, 2024
Final Answer :
B
Explanation :
European advertising regulations are generally more restrictive than those in the United States, which can pose challenges for U.S. based global marketers. For example, the EU has stricter rules on product claims and comparative advertising, as well as stricter rules on advertising to children. It is important for global marketers to be aware of these differences and adapt their advertising strategies accordingly to avoid any legal or ethical issues.