Actor Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes. She was probably objecting to a ________ arrangement the film company had made with an advertiser to show its product.

A) promotional deal
B) mass media buy
C) product placement
D) loyalty program
E) sampling

Sissy Spacek's objection to the movie scenes featuring her smoking a specific brand of cigarettes suggests that the cigarettes were deliberately placed in the film as a form of advertising or product placement, rather than simply being used as a prop. This would indicate a promotional arrangement between the film company and the particular brand of cigarettes. Therefore, the best choice is C) product placement.