Asked by Franchezka Mendoza on Jun 29, 2024
Verified
The ________ is the primary enforcement agency for mass media advertising.
A) FDA
B) FCC
C) FTC
D) BATF
E) USPS
Enforcement Agency
is a government or authoritative body responsible for ensuring compliance with laws, regulations, and standards.
Mass Media
The various mediums through which large-scale communication is delivered to the public, including television, radio, newspapers, and the internet.
- Comprehend the roles and enforcement mechanisms of regulatory agencies in advertising.
Verified Answer
KP
Kevin PanditJul 01, 2024
Final Answer :
C
Explanation :
The Federal Trade Commission (FTC) is the primary enforcement agency for mass media advertising. The FTC works to protect consumers by preventing fraudulent, deceptive, and unfair business practices, including false or misleading advertising. The agency has the authority to take legal action against companies that violate federal advertising laws and has issued guidelines and regulations to help businesses understand and comply with these laws.
Learning Objectives
- Comprehend the roles and enforcement mechanisms of regulatory agencies in advertising.