Asked by Allan Gazcon on Jul 22, 2024
Verified
Troy Inc., a consumer goods company, recently launched Clean Bud-a new range of liquid and powder detergents for clothes. Given this information, it can be said that Clean Bud is Troy Inc.'s _____.
A) memo
B) brand
C) patent
D) bill
Brand
A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Liquid Detergents
Cleaning agents in liquid form designed for laundry or dishes.
Powder Detergents
A cleaning agent in powder form used for laundering clothes.
- Acknowledge the value of brand image and equity in achieving a competitive advantage.
Verified Answer
YD
Yadira DominguezJul 23, 2024
Final Answer :
B
Explanation :
Clean Bud, being a new range of liquid and powder detergents for clothes launched by Troy Inc., is a product line or brand under the company. A brand refers to a name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.
Learning Objectives
- Acknowledge the value of brand image and equity in achieving a competitive advantage.