To improve your credibility, it is important to establish common ground because it will help your audience to ________.

A) see both sides of the issue
B) identify with you
C) be objective
D) do all of the above

By establishing common ground, you are showing that you understand and connect with your audience, which can make them more likely to identify with you and trust what you have to say. This can ultimately improve your credibility. While it is possible that establishing common ground may also help your audience see both sides of an issue or be more objective, these outcomes are not a direct result of this technique alone.