Asked by Simmeon Mammo on Aug 01, 2024
Verified
_____ relates to the believability of the person who delivers the message.
A) Cognitive dissonance
B) Credibility
C) Social proof
D) Filtering
Cognitive Dissonance
A psychological phenomenon where a person experiences discomfort or distress from holding two or more conflicting beliefs, values, or attitudes.
Credibility
The characteristic of being deemed reliable and credible.
- Recognize the importance of credibility and framing in persuasive communication.
Verified Answer
TR
Tyrone RiveraAug 02, 2024
Final Answer :
B
Explanation :
Credibility refers to the trustworthiness and expertise of the person delivering the message. It is important for the audience to perceive the speaker or source as credible for the message to be effective.
Learning Objectives
- Recognize the importance of credibility and framing in persuasive communication.
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