Asked by Simmeon Mammo on Aug 01, 2024

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_____ relates to the believability of the person who delivers the message.

A) Cognitive dissonance
B) Credibility
C) Social proof
D) Filtering

Cognitive Dissonance

A psychological phenomenon where a person experiences discomfort or distress from holding two or more conflicting beliefs, values, or attitudes.

Credibility

The characteristic of being deemed reliable and credible.

  • Recognize the importance of credibility and framing in persuasive communication.
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TR
Tyrone RiveraAug 02, 2024
Final Answer :
B
Explanation :
Credibility refers to the trustworthiness and expertise of the person delivering the message. It is important for the audience to perceive the speaker or source as credible for the message to be effective.