Asked by vaughn peens on Jul 17, 2024
Verified
A company that uses elegant and sophisticated packaging to indicate a product's quality is using that packaging to promote its brand ________.
Brand Positioning
The strategy of creating a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
- Understand how packaging can indicate product quality and influence brand image.
Verified Answer
CL
Learning Objectives
- Understand how packaging can indicate product quality and influence brand image.