These two attributes should both be reinforced in all social media communications,especially during a crisis.

A) remorse and responsibility
B) thought-leadership and humanity
C) transparency and authenticity
D) corporate beliefs and positioning

During a crisis, it is crucial to maintain transparency and authenticity in social media communications in order to build trust and credibility with stakeholders. Being transparent means being open and honest about what happened and what the company is doing to address the situation. Being authentic means being genuine and sincere in communicating with stakeholders. These attributes are essential for effective crisis communication on social media.