Personal interaction with social media followers helps humanize an organization,while also demonstrating transparency and altruism.

Personal interaction with social media followers allows an organization to connect with its audience on a more personal level, which in turn humanizes the organization. By responding to comments and messages, an organization can demonstrate its transparency and willingness to engage with its followers, which helps build trust and loyalty. Additionally, taking the time to provide helpful information or support through social media demonstrates altruism and a commitment to customer satisfaction.