There are ethical concerns about targeting to certain market segments. Two segments of particular concern are ________ and older adults.

Ethical Concerns

Matters or situations involving principles of right and wrong behavior that require individuals or organizations to evaluate and act according to ethical standards.

Market Segments

Division of a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Older Adults

Individuals who are in the later stages of their life, often considered to be 65 years of age or older.